Luna has arrived — but the price is a little spicy
OK so this actually slipped past me until yesterday. Insta360 just officially launched the Luna Ultra in the US, and B&H has been quietly shipping pre-orders for almost 24 hours before the announcement. That's not normal for Insta360 — usually the launch is one neat drop and then retailers get inventory the same day. The fact that B&H had units going out the door on June 10 means the supply chain for this thing is actually working for once. Or somebody broke an embargo. Probably both, honestly.
Either way, the camera is real, it's in the US, and the price is set. The Standard Bundle is $769.99 at Amazon, B&H (when it comes back in stock), Adorama, and the official Insta360 store. For that you get the camera body, a Protective Cover, Wind Guard, a 1/4" Thread Handle, and a wrist strap. The Creator Bundle — which I'd call the actually-complete one if you want the gimbal, mic, and battery handle — is $969.99. There's also Endurance ($879.99), Essential ($884.99), Vlog ($889.99), and POV ($864.99) bundles depending on what accessories you want. Six SKUs. Six. This is going to confuse people at checkout, mark my words.
What you actually get for the money
Here's the pitch. The Luna Ultra is a dual-lens Leica-co-engineered gimbal camera. The main camera is a 1-inch sensor behind a Leica Summicron lens, and there's a separate telephoto module giving you 6X zoom reach — that is the headline feature. Insta360 says it records 8K with 10-bit I-Log color, plus Dolby Vision support. The gimbal is a mechanical 3-axis system with Insta360's FlowState stabilization on top, and the screen detaches. The detached screen also functions as a wireless monitor and microphone, which is honestly the most interesting bit of industrial design here.
For context, the DJI Osmo Pocket 4 Pro is a 1-inch main sensor with a 3x optical telephoto. The Luna Ultra goes a step further with a bigger zoom range and adds that 6X factor. The trade-off is that the Luna Ultra is heavier (around 250g body-only) and the bundles creep into 'wait, this is more than an entry-level camera body' territory when you go up to Creator.
The DJI problem nobody is talking about loudly enough
Here's the subtext. The DJI Osmo Pocket 4 and 4 Pro launched in China in mid-June, but DJI officially said the US will not get them at launch "due to pending FCC authorisation." That's the official line. The unofficial line, which has been floating around tech YouTubers for weeks, is that FCC approvals DJI had lined up were revoked. So the Pocket 4 Pro exists, it works, and US photographers literally cannot buy it through any authorized channel right now. You can find grey-market imports on eBay from European sellers, but no US warranty, no support.
This is the most interesting part of the whole Luna Ultra story. Insta360 isn't just launching a new gimbal camera. They are launching a new gimbal camera into a hole that DJI has voluntarily left in the US market. If Insta360 can keep the Luna Ultra in stock through Q3, they will probably take meaningful share from DJI in the creator-gimbal category. The 1-inch sensor plus detachable screen plus 6X zoom is a real spec advantage, and the bundles are well-thought-out. Whether the AF tracking and software experience match what DJI has built over four generations of the Pocket line… that's a much harder question, and we'll need a few weeks of reviews to answer it.
Should you actually buy it
If you've been waiting for a Pocket 4 Pro and don't want to deal with grey-market imports, this is your moment. The Standard Bundle is enough to test the system. The Creator Bundle is the one I'd actually buy if I were going to use it for real work — the external mic transmitter alone is worth the upgrade, and the Battery Handle makes a noticeable difference for run-and-gun shooting.
If you're on MFT or APS-C and you already have a dedicated camera that does 4K 10-bit, the Luna Ultra is a B-cam and travel cam, not a replacement. For me, with a GH7 and a 12-40 PRO II, the Luna Ultra is interesting as a vlog-and-events body that I can throw in a coat pocket, not a primary camera. The 8K spec is overkill for most social work, but the 1-inch sensor and the 10-bit I-Log give you a real grading headroom that the older Insta360 products never had.
If you're comparing the Luna Ultra directly to a used Pocket 3, here's my honest take: the Pocket 3 is still a great camera, still small, and still $200 cheaper used. But the Luna Ultra is the one I'd buy new in June 2026 if I had the budget. The detachable screen, the bigger zoom, and the I-Log color profile are real upgrades that you will use.
Final call: keep an eye on the B&H restock and watch a few real-world review videos before you pull the trigger. The Insta360 app experience has historically been the weak link — when it works it's great, when it doesn't, it's maddening. If Gerald Undone or CineD post detailed tests in the next two weeks, that'll settle the AF tracking question. I'll update this post with my real-world take after I've spent a month with one.