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Thypoch announced the Sculptor AF 23mm f/1.4 for Fujifilm X-mount on October 27: its first autofocus prime, 283g, 71.4mm long, with a 12-element design and a $349 price.
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XTU launched the S7 Pro Max action camera on October 27 with a 1/1.28-inch RYYB sensor, 50MP stills, 4K 50fps HDR, 14 stops of dynamic range and a 158-degree field of view at $179.99.
Godox announced the iM10 mini flash on October 27: 23g, four power levels, a 125mAh rechargeable battery rated for roughly 350 flashes and USB-C charging, with no TTL or high-speed sync.
Cooke rebuilt its S4/i Super 35 primes for full frame. The S4 FF/i set is six T2.0 primes from 18mm to 100mm in PL or LPL mount, up for preorder at $15,000 each.
Fujifilm announced the instax mini Evo 2 on October 26: a 4.5-inch touchscreen, a larger 1/2.77-inch sensor, 100 effect combinations and a four-second pre-shot video mode. It ships in late November for $289.95.
NikonRumors reports a $13,999 US price for the NIKKOR Z 120-300mm f/2.8 TC VR S, and the lens now has a B&H product page. Nikon has confirmed the built-in 1.4x teleconverter but has published no price, weight or release date.
Sigma announced the 50mm F1.4 CL DG Contemporary, a 375g full-frame prime for L-Mount and Sony E-mount with intentional soft rendering and physical focus and depth-of-field scales.
Leica and Formula 1 announced a licensing partnership and a $9,950 Q3 43 special edition on October 20. Tamron's 20-40mm F2.8 Di III VXD went on sale for Nikon Z on October 22 at $729. Insta360 launched the Mic wireless microphone globally on October 22, with E-Ink display, microSD recording and 32-bit float.