
Viltrox Air L-Mount Primes: 14/20/40/50mm, $168–$199
Viltrox's AF 14mm F4, 20mm F2.8, 40mm F2.5, and 50mm F2 Air primes are shipping today for L-Mount, priced $168–$199 and weighing 159–205g each.
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Viltrox's AF 14mm F4, 20mm F2.8, 40mm F2.5, and 50mm F2 Air primes are shipping today for L-Mount, priced $168–$199 and weighing 159–205g each.

Insta360 opened its first US flagship store in Times Square on September 19, the same week the company said it has now shipped 10 million cameras worldwide.

IBC 2026 ripples met a clean Canon shot across the bow: the EOS R8 II finally gets IBIS at $1,899, Sony answers with the lightest 400mm and 600mm G Masters yet, Panasonic slips a $500 L-Mount wide onto shelves, and Camp Snap gives the 110 film camera a screen-free digital sequel.

OpenAI reportedly bought Glass Imaging for $300M (WSJ, Sep 14), GoPro officially joined the Micro Four Thirds System, Canon launched the EOS R8 Mark II with IBIS at $1,899, and Sony announced the lightest-in-class FE 400mm F4.5 GM and FE 600mm F6.3 GM for October.

Panasonic announced the LUMIX S 20mm F2.5 on September 16 - a 142g ultra-wide prime at $499 - plus free firmware updates for the LUMIX S9, S1RII and S1II dropping October 13.

Canon's 24.2MP EOS R8 Mark II adds 5-axis IBIS, 40fps electronic burst, and 6K-oversampled 4K60 video in a 546g body — at $1,899, ships late October 2026.

ELYSAS gave a first public look at the MUSE Air Primes at IBC 2026 — smaller, lighter, mirrorless-mount versions of its MUSE LF cine line. Sony E and Canon RF at launch, F1.7 across eight focal lengths.

Viltrox used IBC 2026 to bring four Air-series full-frame primes — 14mm F4, 20mm F2.8, 40mm F2.5 and 50mm F2 — to L-Mount, alongside the 35mm F1.4 Pro, two APS-C F1.2 Pro primes, and a new DC-X4 monitor.

A quiet-but-steady imaging week: Canon ships maintenance firmware for the EOS R1 and R5 Mark II, Insta360 launches the Luna Pro gimbal camera globally for $599.99, SIRUI adds a horizontal/vertical switch to its Saturn V2 anamorphics, DZOFILM rounds out Arles with two T2.6 zooms, and Leitz brings /i-style metadata to HUGO and SUMMILUX-C.

OM Digital Solutions revives the PEN name under OM System — first PEN since Olympus sold its imaging business. MFT mount, rangefinder-style EVF body, IPX1 splash sealing, $999.99 body only, ships late October 2026.

Sigma’s first-ever 85mm f/1.2 prime — the 85mm f/1.2 DG DN | Art — launches September 30, 2026 in L-Mount and Sony E for $1,599, undercutting Canon and Nikon’s f/1.2 primes by 40–48%.

Nikon is developing nine Nikkor Z Cinema T1.9 VV lenses, the first Nikkor series with an image circle large enough for RED's V-RAPTOR [X] VV sensor. First lens named: 50mm T1.9 VV. Nikon has not yet announced pricing or a release date.