Canon Vice President Tsuyoshi Tokura told Nikkei this week that compact camera growth is being driven by younger shooters who "enjoy the shooting experience itself, even if it's a little inconvenient" — and that Canon needs to "incorporate elements of style" into its lineup, not just chase performance and price.
More concrete: Tokura confirmed Canon is expanding its V Series lenses for video, saying video-first lenses should "also be used for still photography without any problems." That's a direct signal that hybrid-first glass is the priority going into 2027.
I shoot hybrid all day on my GH7, so I'm not the target audience for "style over specs." But Tokura's framing is honest — most buyers aren't pixel-peeping pros. The real question is whether Canon actually delivers interesting glass alongside that strategy. Canon Rumors reports an RF 35mm f/1.2L is the most-requested lens in the ecosystem — that's a photographer's lens, not a V Series video lens.