
Insta360 Times Square Flagship, 10M Cameras Shipped
Insta360 opened its first US flagship store in Times Square on September 19, the same week the company said it has now shipped 10 million cameras worldwide.
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5 photography articles tagged "Insta360" on LensClear — camera reviews, technique guides, and industry news for serious shooters.
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Insta360 opened its first US flagship store in Times Square on September 19, the same week the company said it has now shipped 10 million cameras worldwide.

A quiet-but-steady imaging week: Canon ships maintenance firmware for the EOS R1 and R5 Mark II, Insta360 launches the Luna Pro gimbal camera globally for $599.99, SIRUI adds a horizontal/vertical switch to its Saturn V2 anamorphics, DZOFILM rounds out Arles with two T2.6 zooms, and Leitz brings /i-style metadata to HUGO and SUMMILUX-C.

Five days, three major product launches or confirmations, and one piece of regulatory news that genuinely affects how a lot of you shoot. Insta360 lands the X6 at $699 with dual 1-inch Sony sensors, Apple briefly confirms Nikon's Z70 APS-C flagship on its ProRes page, the FCC moves to retroactively pull authorization from already-approved DJI drones including the Mini 5 Pro, and Sony quietly slips the FX5 ship date into September. Plus smaller news on Fujifilm X-T6, OM Digital, Pentax, and the DJI Osmo 360 II.

Three stories this week that all hit different: Insta360 CEO JK Liu confirms the company is making not one but TWO interchangeable-lens cameras — one with a shape "no one has ever considered." The FCC wants to retroactively pull authorization from already-approved DJI drones including the Mini 5 Pro and Air 3S. And Sony quietly pushes the FX5 Cinema Line ship date from August 18 to "at least early September." Here's what matters.

Insta360 officially launches the X6 today at $699 Standard / $769 Essentials with dual 1-inch Sony sensors, 8K 50fps, 10-bit I-Log, and a 140-minute battery life. Here is what changed and whether the upgrade is worth the $150 jump over the X5.