Currently, there is no concrete information regarding whether DJ will actually release a new L-mount full-frame cinema camera. Based on existing details, this leaked L-mount cinema camera teaser raises numerous doubts, with two major core reasons casting significant doubt on its authenticity.
First, the trailer’s closing credits display EST (Eastern Standard Time), yet anyone familiar with DJ knows that all genuine DJ product teasers—such as the previous Mini Pro drone preview—have consistently used EDT (Eastern Daylight Time). This inconsistency in time notation is the first glaring discrepancy.
Second, from an industry release perspective, announcing a new L-mount cinema camera after the IBC trade show is highly irregular. Canon and Nikon have both confirmed they will unveil their respective cinema cameras at the IBC event from September 9th to 10th. If DJ truly had a new product, choosing to release it after the show would clearly defy standard industry timing.
Beyond these two core doubts, further clues suggest the teaser may be fabricated.
Will DJI unveil a new L-mount mirrorless camera on September 15th?
First, if this teaser genuinely involved leaks or infringements, platforms or rights holders would typically report it and push for removal. Yet no such actions have occurred, suggesting it likely doesn’t align with any actual brand launch plans.
Second, considering typical product release cycles, if DJI were genuinely planning to launch this L-mount cinema camera soon, it would be customary to release an official teaser now to build anticipation. Yet there are no signs of an official announcement, making the timing inconsistent.
Third, DJ’s product focus has recently shifted heavily toward drones, with multiple new models either pending release or in development. Given limited resources, it would be challenging for the brand to simultaneously develop and launch an entirely new cinema camera, creating a conflict in resource allocation.
Fourth, other brands are actively expanding their video camera offerings in the current market. Some speculate that this so-called DJ L-mount cinema camera teaser might have been confused with another brand’s new product information. Personally, I wonder if that slim body could be the Panasonic S9M2 or another new model?
