On the eighth day of the Chinese New Year, there is a heavy news to attract the attention of the fans – Panasonic Holdings announced the “dissolution” of its Panasonic Corporation.
Many friends see the word “dissolution” two words, it is easy to understand the meaning of “bankruptcy, closure” type of meaning, in fact, this is because some of the media in the handling of the news did not fully reach the meaning, good doggy learned a few years of Japanese, in carefully read the Japanese version of the news! After carefully reading the Japanese version of the news, the conclusion is: not “dissolution”, but “restructuring and reorganization”. This is equivalent to the Panasonic internal strategic adjustment, we do not need to worry! In fact, since February 4, Panasonic Holdings announced the group management reform policy at the annual accounts presentation meeting, in order to enable Panasonic to break through the scope of the lifestyle business, and create good synergies in the group.
Immediately thereafter, Panasonic (China) responded, “In short, Panasonic Holdings is reorganizing, not dissolving, its single corporation ‘Panasonic Corporation’, which is responsible for providing household appliances, housing equipment, and goods and services for stores and offices. Specifically, in fiscal 2025, Panasonic will reorganize its subsidiaries into business corporations: the Fresh Air Conditioning Company and the Cold Chain Company are scheduled to be established as business corporations from the standpoint of seeking synergies between technology and sales. In addition, in order to focus on the home appliance market, the white and black home appliance businesses, which were scattered across the group, were integrated to form a business company, thereby realizing business focus.”
However, everyone concerned about us, more concerned about the Panasonic Lumix camera business is certainly still, whether this strategic adjustment will have any impact on the camera business? In fact, the LUMIX camera from the beginning of the birth of the camera is indeed born as a digital camera brand under Panasonic, Panasonic is one of the core companies of the Panasonic Group, long-term responsible for a variety of consumer electronics, home appliances and other businesses. In April 2022, Panasonic newly established Panasonic Entertainment & Communication Co., Ltd. (hereinafter referred to as PEAC), and gradually integrated TV sets, telephones, audio equipment and other businesses into the operation of this independent company. And at the end of 2023, Panasonic Group announced that it was integrating its civilian and specialty imaging products businesses into PEAC, news that we also reported on at the time: Talking Points | Big Moves! Panasonic has decided to merge its specialty and civilian products to strengthen its imaging business.
It was mentioned in the news that the merger would be officially completed in April 2024, and by 2025, LUMIX, as the core brand of the imaging business, should have been transferred to PEAC. When we look at the introductory page of PEAC’s official website, we see that “LUMIX digital cameras” is clearly stated in the “Product Businesses in Charge” section.
Therefore, it is clear that the imaging business unit of LUMIX cameras has already been gradually integrated into PEAC, and is not directly affected by the current “Panasonic reorganization”. We do not need to worry about the next Panasonic camera product release rhythm is affected too much. Puppies think: after the integration of its various businesses, is expected to inject new vitality into each business, perhaps LUMIX cameras can get more development funds, resources to accelerate product innovation and technological upgrades, which may be a good thing.
